Internet Marketing Online Advertising
is the future of retail, it already accounts for 30% of sales for many high street brands and is growing fast. Online sales have risen more than 20% year on year and experts predict that revenue from online marketing will double over the next five years.
Online marketing Driving your business growth
There has never been a better time to build an e commerce business, with broadband reaching all but the remotest areas.With safer trusted payment gateways such as Pay Pal and Google Checkout installed on your e commerce web site your product will reach a greater audience than ever before.
At Digital Marketechs we advocate the use of Open Source software, this leaves your capital for brand building and online marketing. We aim to give you the best possible start to your business, or indeed free up capital from your existing company to start marketing on the internet.
Dynamic Web Design: Content Management Systems
The design of your website is crucial to the success of your e commerce business. There are a number of reasons for this, firstly it must look professional, nobody is going to buy products from a site that looks home made. It is also important that the web site has SEO in mind from the very beginning, although you can acquire visitors from many different sources on the internet being found in organic searches is still the most cost effective.
These days it is a virtual necessity to have a dynamic website or CMS so that your products can be easily changed within your catalogue. A content management system also allows your website visitor to easily search for your products. For most online stores we recommend Magento and have installation and customisation services on offer . For larger more complex non e commerce websites we recommend Typo 3 and also offer a full range of services. For less complex sites we recomend wordpress. Whatever your online needs are, we have an Open Source software solution for you, if however you want a dynamic web site designed from the bottom up, then we will quote you on any project you have in mind.
Internet Marketing Strategy
So now you have a dynamic website with your products loaded all you need now is some customers, we have a number of options for driving traffic to your website.
PPC or pay per click is the fastest way to get started for most products or services. You can set up an account your self but it is a lot of work and if you are a beginner it may not produce the right results. With a Digital Marketechs account we will optimise your PPC campaign and keep on tweaking it to improve your conversion and ROI.
SEO again you can try your hand at search engine optimisation but there is a lot to take in and most of the advice you will find is unnecessary, outdated or just plain rubbish. We will take your site gradually up the search engine rankings using honest straightforward techniques that will in time bring you lots of free internet traffic.
We Evaluate, Streamline and Boost your business
Digital Marketechs are business performance partners for your business. We can evaluate your current business practice and offer project management, technology advice and application development. If we take on a client we will become your partner, your success is our success, we want to help you reach new levels, we will help you become top of your market and ensure you stay there. We believe in open business: so you get to know all costs up front and are kept fully informed on your campaigns at all time.
Online Marketing for Growth
we have online marketing teams who constantly monitor search engine tactics to ensure that you get the best results for your marketing budget.
Our Online Marketing Package
We offer all of our solutions individually but for the best online marketing results we recommend to take our whole package deal. You will get a CMS and a CRM, fully integrated so that all of your customer enquiries go directly to your customer relationship management software, where you can most effectively deal with them.
We will then do all the keyword analysis for your products or services using the latest keyword analysis techniques. We will then produce carefully worded text for your landing pages and also offer advice about any text that accompanies your products. We will build a structure of back links to your site from a variety of related sources and start driving organic internet traffic to your web site.
A PPC campaign is an optional add on but an especially valuable one at the beginning of an internet marketing campaign. Let Digital Marketechs give you the best possible start to your campaign.