Social Internet Marketing: getting your product talked about

Facebook gets 200 Million new users in 2009 now 350M users.

Bebo currently has 12 million unique users consuming over 8 billion page views per month.

LinkedIn has over 50 million members in over 200 countries

77% of UK adults aged 15+ use Social Networks

40% of European SN users visit branded communities

Mobile internet users are 60% more likely to interact with ads

With facts like these how long can you dismiss social media as a fad.  It is no longer just a few geky bloggers writing in a back room somewhere. The rise and rise of viral marketing is driving a new type of marketing campaign.

Social media spreads far and wide across the globe, from Wikipedia to Facebook. And with great social media tools available it is time to get your product talked about.

Digital Marketechs can get your product talked about our specialists know how to find targeted groups of special interest people who can become your champions. Call today to start getting your product talked about.

Social Marketing: stop worrying about control align with your customer

It's time to stop worrying about losing control and instead look at the opportunities now offered.

Understand your consumer and how they use your product and you can improve how you interact with your customers.

Free tools such as Technorati and Google Pagerank can help pick the most salient and popular social media sites out there.  Digital Architects can guide you to a successful ad campaign with great return on investment roi.

Social Media is about  Listening: What  are people saying about your brand. At Digital Architects we have tools to find out not only what opions people have about your brand but how passionate they are, then we can suggest how to align your brand to your target consumer.

What can I do: Blogging Tweeting and getting linkedin

Join the crowd: Start a blog, tweet on Twitter or start a youtube channel. Engage with people find out how they are thinking, what can I learn from ....

Be open and honest, if you put fake reviews up on the internet  and get found out you will do more damage to your brand

Blogging and Tweeting with interesting content can generate interest in your product.  Also if you are aware of what people are saying about your product you can react and gain market share.

Ways to Measure Social Media

Theses were some suggestions from the internet:

1. Volume of consumer-created buzz for a brand based on number of posts

2. Amount of buzz based on number of impressions

3. Shift in buzz over time

4. Buzz by time of day / day part

5. Seasonality of buzz

6. Competitive buzz

7. Buzz by category / topic

8. Buzz by social channel (forums, social networks, blogs, Twitter, etc)

9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase)

10. Asset popularity (e.g., if several videos are available to embed, which is used more)

 

Sometimes it all seems about Buzz.

However the bottom line is always a good place to see if social media is working

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