Up to now Google has had no competitive social media tool, there only offering in this area was Orkut, and with a name like that who was going to remember it. The other factor was that it appealed mainly to techies as it was difficult to use. Buzz is going to have a tough time competing in this market space. The one thing that Buzz has over these other tools is that if your company currently blocks access to Facebook and Twitter they are not going to stop Gmail in most cases, so web filtering may play a part in this issue.

Google launched Buzz Today it is an addon for Gmail. It's allows users to share photos, videos, links, and status updates with their friends, as well as discuss shared content. It's like an rss feed of status updates similar to News Feed function in Facebook. Buzz has mobile apps so is most likely targeted at the smart-phone market. What will be the fate of Buzz will it fail in the same way as the rest of googles social offerings have failed to grab market share. Gmail has just under 200 Million users so Buzz has a good install base with which to begin, I know I don't bother to check Facebook if I am busy but I always check my email so buzz might beginto take over from Facebook anyways for most website it will be a good platform for SEO and making a Buzz about your product.